Have you finished writing your latest book?


I understand how great it feels and how demanding it can be. Months or even years trying to piece up everything together.

The bittersweet fact about writing a book, however, is that writing is one thing, and getting readers to know about it is something else, isn’t it?

Are you wondering how to get your book to readers’ hands? Have you thought of doing a press release for a book?

Press releases for a book launch are an effective way to create visibility for your book. It is not only simple and cost-effective, but can also land you an interview with popular media outlets, and what a way to reward you after such an energy-draining period of book writing?

This article is meant to give you insightful advice and information on how to perfect your press release for a book launch.

A successful press release for a book can really motivate you for your next piece. Read on.

What is a Press Release for a Book?

A press release for a book is an announcement of the launch of a book. In the release, you convince journalists that your book is worth reading. A press release for a book is meant to create awareness about a new book and increase its visibility to readers.

If you convince journalists that your book is newsworthy, they will use your press release to write a story about the book. Thus, the press release contains important details about the book. A press release for a book indicates the benefits of the book’s contents to the readers. It is an insight into what to expect in the book and the effects of reading the book. It also provides details about the book’s author, when the book will be available, and where to buy the book.

Press releases inform your readers about the new book. It is a way of convincing new readers to buy your book. A press release provides media outlets with talking points about your book.

How Do You Write a Good Press Release for a Book?

If you want to craft a press release that grabs the reader’s attention, it is essential to apply certain information to the book. Different authors, books, and audiences require different press release information. The following contents are essential in a press release for a book.

Identify Your Audience

When you choose to write a press release for a book, it is essential to determine the audience you are writing to. Different books have varied audiences. Write a book launch that will appeal to a specific audience. Customize the press release so that you grab the attention of the group.

Your authority in the book writing field determines how you write your press release. For authors who are already established or known, a generic press release may not be suitable. Therefore, you may want to include relevant information that does not sound repetitive to your readers since you are already known. Similarly, using a press release template may also not work out well for you. Rather, you need to customize a press release that is newsworthy.

The type of audience also determines the choice of distribution channels. Determine the reason why you are writing for them, e.g. to educate, entertain, etc. Take into consideration their interests and demographics. What type of media outlet appeals to them most?


Readers and listeners are mostly interested in the headline of your press release. Your headline will determine whether readers and listeners can follow through with the press release. You must pick a catchy headline phrase that will attract your audience. A boring headline will turn off potential consumers of your book. Is it worth the effort of writing a press release?

To come with an intriguing headline, make a bold claim, or use the power of fear. Pick a headline that informs and entertains at the same time.

If you can’t seem to come up with one, you can use online book title generators.


A subheading is optional. It can however add so much value to your press release. A subheading can succeed in doing what the heading failed to do- enticing your audience to read on.

Your subheading should never be a restatement of the headline, rather a value addition tactic. It should inform and create a redress to the headline. e.g. if your headline used the power of fear, your subheading could compensate for that by providing the benefits of the book.

Typically, a subheading should be approximately 120 characters. Take the subheading as a second chance to convince your audience about your book.

Writing the Body of Your Press Release

Always remember that when writing a press release for a book, you are doing the work of a journalist. Journalists receive plenty of book press releases. Therefore, you must be compelling in your writing to catch their eye. So, how can you do this?

Use simple language. It will help if you avoid industry jargon. Write simply so that your audience understands. The moment a person cannot comprehend something, you will most likely lose them.

The press release for a book should be between 300-500 words long. Provide a detailed description throughout the press release.


After your headline, your press release should show your location, e.g. Georgia, Dallas, etc. It should also be dated.

If you send it to media outlets, indicate the release date and whether the press release is for “immediate release”. If you require a media outlet to make the press release on a different date, indicate”embargoed until…”.


The first paragraph of your book press release is very important. Most readers will at least read this paragraph, so try and make it as compelling as possible. Hook the reader such that they will not drop off.

The paragraph should be about sixty words. For your piece to be an effective book press release, it should capture the 5 Ws, that is: who, what, when, where, and why. By responding to these Ws, you provide pertinent information about the rest of the press release. Journalists are mostly interested in this part for their news stories’ preparation.

Ensure you grab the readers’ and journalists’ interest by saying; who the author of the book is and their expertise in the field, the book’s topic, the motivation behind writing the book, where the book is available, and at what time.

Make the paragraph impactful in the press release; make a claim present in the book, statistical information, emotional appeal, or a controversial account to promote the book.

Write straightforwardly and simply so that media outlets can easily scan through the paragraph for pertinent information since they do not have time to read through everything.

Author Quotation

Your press release for a book should contain an interesting quote from the author. The quote could be a controversial statement or a statement that will appeal to the emotions of readers. Ensure that the quotation is relevant to the press release.

As you apply a relevant quote, consider its relevance to your audience. Avoid quotes that are offensive to culture, diversity, and religion. Additionally, avoid inappropriate quotes that could offend children.

Brief Author Biography

If you are not a well-known author, you need to put out some information about yourself that creates credibility of your authority to write that topic.

Typically, this should be fact-based but try as much not to be very formal or serious. How you communicate about yourself may impact what readers think about you.

The first impression you create on the journalist may make them obliged to feature your book. Come up with an appealing approach.

Mention your achievements, cite other works you have done previously, and your author’s website. You will easily convince readers to read your work if you can express yourself as knowledgeable and confident. Highlight the book you have written and the number of copies you have sold.

If you are an authority in the field, e.g. literature or cryptocurrency, your audience will be interested. Your reputation will enable them to build trust in you.

Similarly, if a reader read your book before and liked it, the short author bio will readily persuade them.

However, write only what is relevant to your book. An ideal author biography should be just a paragraph and not go beyond a hundred words long.

If the book has several authors, you can come with separate biographies and a separate one for the publisher as well.

Remember to leave a link to your author’s website or provide contact information if a journalist needs any clarification or additional information.

Book information is about what your book contains. It is about the benefits your reader will get from reading the book. You strive to explain the solutions the book is offering to the reader.

Write in a descriptive pitch. Try as much as possible to use simple and clear language yet interesting. The more engaging you are, the more your readers will want to listen to the press release. So, capture their imagination from the first line.

Describe the predicament your reader could be in or rather you were in. Is the issue still in existence?

Detail descriptively how the book will solve or will resolve the situation using simple words.

Craft the book information in two paragraphs. Be brief, using short sentences; book information is more of an advertisement rather than a synopsis. It intends to persuade the reader to read your work.

Contact Details

Contact details information is your chance to engage your audience further from the press release. Provide your contact information. Ensure that the means are efficient for your readers and yourself so that you can offer timely responses.

Provide your author’s website, social media handles e-mail address, and phone number. Ensure the channel you provide is suitable for engagement.

If you have a management firm that assists you, be clear on the press release. Similarly, if you are the one that does review copies, be clear.

Call To Action

The call-to-action is crucial in that it tells readers what to do after reading your press release. Be clear on what you want your readers to do, e.g. you may want them to buy your book or attend a book launch event, etc.

Use CTAs that will encourage or persuade your press release readers to do what you want them to. Using friendly CTAs will help here; for example, if you wish to sell a book, offer discounts for anyone that buys within a certain time.

You may also use the power of fear e.g. ” Don’t be left out…”.

Optional Hashtags (###)

The CTA is the end of your press release. If there is additional information for the journalist, it should be separated from the press release using three hashtags (###). These three hash marks mean that the information below them is not meant for the news release.

When Should You Send Out a Press Release for a Book?

The most appropriate time to share a press release to media outlets is about three to five days before the press release. Journalists publish a press release on the day of the book launch.

When sending the press release for a book, it is essential to consider how much news traffic the media outlet has. If you think it is too much, then you could send it earlier. But if you are sending to syndication service providers or smaller media outlets, they most probably have less turnaround time to publish the press release. So you do not have to send it early.

If you send a press release to a media house before the date for publication, it is vital to indicate “embargoed until…”. The journalists will not publish the release until the date you specify. However, if you send around the time the book is available for sale, indicate on your press release “Immediate release”.

Another consideration you should make is linking the release of your press release to relevant events coinciding with the release. For example, a book whose topic is on the effects of Covid -19 could be released around a time when there is an event to mark its breakout.

Where Should I Send a Press Release for a Book?

The most appropriate party to send your press release for a book is your target audience. If you have written a fiction novel, the ideal place to send your press release would be publications or dailies that publish book reviews on similar books like literary magazines.

If your topic is on business matters, sending the press release to business organizations or media outlets that mostly deal with business news would suffice.

The bottom line is that sending your press release to an audience that consumes the contents of your book will be rewarding rather than sending without regard.

When sending your press release to magazine journalists, it will help to attach a review of the book.

How Do I Distribute a Press Release for a Book?

Distribution of the press release is the next thing you do after you are through with writing. It is equally important as writing because it is through distribution that the public gets to hear about your book.

Media outlets and journalists bolster awareness about your book. So how do you distribute the press release for effective efficiency?

The following are a number of ways that will help in the distribution of your press book release:

Send to Media Outlets

You can send your press release to popular journalists you know. Alternatively, you can look up journalists who handle book reading-related news and contact them directly to send the press release.

Press Release Distribution Services

You can distribute your press release through popular online distribution companies. Online distribution sites distribute thousands of press releases. However, some of the most popular ones require you to pay a fee to publish your press release. The sites are professional syndication service providers and are an efficient channel.

Through Website or Blog

You can popularize your book by posting your press release on your website. You can also publish it on your blog. Posting on your blog increases the book’s visibility in addition to popularizing it through a syndication service.

Use Social Media Networks

You can share your press release for the book launch through your social media handles if you have a link that you can share. You can share a link from your website or news outlets’ releases. Your friends can also help by sharing the link too.

Final Thoughts

A press release for a book can increase visibility for your book if done effectively. You simply need to understand your audience and craft a press release that grabs their attention. If you adhere to guidelines for a press release for a book launch, you will definitely reap great rewards. Also do not forget to use appropriate distribution channels.




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